Anyone who has spent too may hours playing Football Manager knows of the addictive nature of the idea of owning a football club. From pricing season tickets, to selecting a kit to scouting the next midfield dynamo, owning a club takes the fan experience to the next level.

But you don't have to be a billionaire to make it happen. 

While there's no shortage of wealthy types tossing billions at the Premier League and Champions League clubs, our belief (and it's one proven by our success) is there's a lot more value for an investor in buying into clubs at the mid levels of football, and growing that value by running those clubs well and enjoying on-field success, than there is paying a premium at the top.

Through the system of promotion and relegation so common to world football, operational rewards generate higher valuations over time, while those buying in at the top pay a premium for success already achieved.

Part of the formula for our success is to build from the ground up, rather than the top down, establishing roots in the community that bring enhanced fan experiences, youth graduates for the first team, infrastructure development, and trust in the staff on the ground to maintain high standards, operational excellence, and constant growth.